What We Create


Our Brands

Our outlets and homegrown brands are what drive us, these demographic and creative led outfits are at the forefront of the UAE hospitality industry. Created with love, a lot of hard work and just a little bit of magic.

The Scene by Simon Rimmer



Pier 7 is a luxury food lead seven storey building based in the heart of new Dubai. As part of our brief 4-Front created a demographically led hospitality soloution taking over xxxsqm space on the 4th floor. As a turnkey facilities management firm we created the brand from its very first concept through to visual imagery, interior design, fit out and build of the operation.


Based on extensive knowledge of the area and other hospitality provisons we created a demographically led outlet catering to the extensive western expat community. Partnering up with celebrity chef simon rimmer we created a mid range, causal offering. From initial concept through to build and design we employed our extensive knowledge and skills across operations, food and beverage and creative brand marketing.


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